Tag & Heuer Privacy Commitment

Last Updated: [DD.MM.YYYY]

1. Data Collection (Haute Horlogerie Standard)

We process only essential data for horological excellence:

  • Identity Verification: Passport copy for pieces >$20,000 USD
  • Ownership Records: Serial numbers, service history
  • Wearable Data: (Connected watches only, opt-in required)
  • Client Preferences: Watch complications, material choices
PurposeData CategoryLegal Ground
Transaction ProcessingPayment DetailsContractual Necessity
Concierge ServicesPurchase HistoryLegitimate Interest
Watch RegistrationSerial NumbersLegal Obligation
Collector CommunicationsPortfolio ValueExplicit Consent

3. Security Mechanisms

  • Encryption: AES-256 for all sensitive data
  • Physical Protections: Biometric-secured Geneva data vaults
  • Annual Audits: Conducted by Swiss Federal Data Protection Commission

4. Your Rights (Global Luxury Standard)

  • Digital Dossier Access: Via Client Portal
  • Movement Deletion: Request erasure of non-essential data
  • Portability: Receive ownership history in COSC-certified format

5. International Data Transfers

  • EU/UK: Protected by Swiss-US Privacy Shield
  • APAC: Binding Corporate Rules with LVMH affiliates
  • High-Risk Jurisdictions: Data never stored externally

6. Retention Periods

  • Ownership Records: 50 years (heritage preservation)
  • Service History: 15 years (mechanical longevity)
  • Marketing Data: 3 years post-last contact

7. Connected Watch Provisions

For TAG Heuer Connected models:

  • Location Data: Never stored beyond 24h
  • Health Metrics: Immediately anonymized
  • Third-Party Apps: Isolated data containers

8. Policy Updates

Changes communicated via:

  • Encrypted messages to registered owners
  • Version Archive
  • Boutique notifications for VIP clients